The final part of the “Twelve Days of e-Christmas” concludes our series by looking at “Always On”. Limiting your daily budget reduces the number of times customers see your ads, effectively closing your shop to Christmas customers. Managing your spend through bids – rather than budgets – can give you many more clicks for your money. Find out more in the slides below!
Tuesday, November 9, 2010
Monday, November 8, 2010
The Twelve Days of e-Christmas: Day 11 Bids Strategy
Day 11 of the “Twelve Days of e-Christmas” focuses on bid strategy and how crucial it is to get it right over the festive period. Discover the tools that can help you boost market share, while remaining profitable and the best ways for you to test altered CPCs while encountering minimal expense.
Thursday, November 4, 2010
The Twelve Days of e-Christmas: Day 10 Seasonal Creatives
It’s part ten of the “The Twelve Days of e-Christmas” and this time we’re dealing with the benefits of seasonal creatives. Ensure that your ad text is as up-to-date and capitalises on the seasonal search terms users will include in their searches this Christmas. We also outline some of the techniques and best practices you can easily employ to produce the most effective ad text possible. View or download the presentation below to find out more!
Wednesday, November 3, 2010
The Twelve Days of e-Christmas: Day 9 Sitelinks on Desktop & Mobile
Read about the value of sitelinks and how they can increase your CTRs, conversion rates and opportunities for brand messaging in the ninth part of “The Twelve Days of e-Christmas”. We also examine how this ad format can be even more effective on mobile devices.
Tuesday, November 2, 2010
The Twelve Days of e-Christmas: Day 8 Mobile Optimised Campaigns
The eighth installment of “The Twelve Days of e-Christmas” deals with the benefits of optimising your campaigns for mobile. Make sure you’re ahead of the curve this quarter by separating your mobile campaigns and reviewing bids, keywords, text and performance accordingly. Learn also about our new display opportunity with m.YouTube.
Monday, November 1, 2010
The Twelve Days of e-Christmas: Day 7 Pre-roll on YouTube
Continuing with the theme of YouTube advertising, day seven of “The Twelve Days of e-Christmas” examines the impact Pre-roll advertising can have on your advertising campaigns this quarter. Read or download the slide show below to discover how online video advertising can complement your traditional media strategy and the features of running a successful Pre-roll campaign.
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