The Twelve Days of e-Christmas: Day 12 Always On

The final part of the “Twelve Days of e-Christmas” concludes our series by looking at “Always On”. Limiting your daily budget reduces the number of times customers see your ads, effectively closing your shop to Christmas customers. Managing your spend through bids – rather than budgets – can give you many more clicks for your money. Find out more in the slides below!



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 11 Bids Strategy

Day 11 of the “Twelve Days of e-Christmas” focuses on bid strategy and how crucial it is to get it right over the festive period. Discover the tools that can help you boost market share, while remaining profitable and the best ways for you to test altered CPCs while encountering minimal expense.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 10 Seasonal Creatives

It’s part ten of the “The Twelve Days of e-Christmas” and this time we’re dealing with the benefits of seasonal creatives. Ensure that your ad text is as up-to-date and capitalises on the seasonal search terms users will include in their searches this Christmas. We also outline some of the techniques and best practices you can easily employ to produce the most effective ad text possible. View or download the presentation below to find out more!



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 9 Sitelinks on Desktop & Mobile

Read about the value of sitelinks and how they can increase your CTRs, conversion rates and opportunities for brand messaging in the ninth part of “The Twelve Days of e-Christmas”. We also examine how this ad format can be even more effective on mobile devices.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 8 Mobile Optimised Campaigns

The eighth installment of “The Twelve Days of e-Christmas” deals with the benefits of optimising your campaigns for mobile. Make sure you’re ahead of the curve this quarter by separating your mobile campaigns and reviewing bids, keywords, text and performance accordingly. Learn also about our new display opportunity with m.YouTube.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 7 Pre-roll on YouTube

Continuing with the theme of YouTube advertising, day seven of “The Twelve Days of e-Christmas” examines the impact Pre-roll advertising can have on your advertising campaigns this quarter. Read or download the slide show below to discover how online video advertising can complement your traditional media strategy and the features of running a successful Pre-roll campaign.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 6 Promote Your Video

Day six of the “Twelve Days of e-Christmas” focuses on Promoted Videos. This YouTube ad format is a highly cost effective way of engaging with your customers and surfacing your content at the top of the UKs second largest search engine.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 5 YouTube Homepage

Day five of the “Twelve Days of e-Christmas” looks at the YouTube homepage. Use YouTube homepage advertising to create powerful brand awareness or as part of your remarketing strategy this Christmas.



Posted by Brendan Patterson, UK retail Team

The Twelve Days of e-Christmas: Day 4 Contextual Targeting by Keyword

The fourth part of our “Twelve Days of e-Christmas” series looks at the benefits of Contextual Targeting on the Google Display Network. With 140% more reach than retargeting or audience campaigns, contextual targeting should be an essential part of any marketer’s strategy when looking to fully realise the potential of Christmas this year.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 2 Remarketing

The second instalment of our “Twelve Days of e-Christmas” is out now. This time we’re focusing on Remarketing and how you can capitalise on its benefits as part of your seasonal marketing strategy.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 1 Brand Bidding

With Christmas just around the corner, the Google UK Retail Team has started its “Twelve Days of e-Christmas” activity. These daily industry insights and best practice suggestions are designed to help marketers get the most out of their advertising campaigns as we head into the holiday season.

Day 1 covers brand bidding and how to best ensure that you are found at the right moment with the right message when customers are searching online.

Each daily update will be posted here so remember to check in regularly for new installments. Please email us or leave a comment if you have any questions.



Posted by Brendan Patterson, UK Retail Team