The Twelve Days of e-Christmas: Day 7 Pre-roll on YouTube

Continuing with the theme of YouTube advertising, day seven of “The Twelve Days of e-Christmas” examines the impact Pre-roll advertising can have on your advertising campaigns this quarter. Read or download the slide show below to discover how online video advertising can complement your traditional media strategy and the features of running a successful Pre-roll campaign.



Posted by Brendan Patterson, UK Retail Team

The Twelve Days of e-Christmas: Day 5 YouTube Homepage

Day five of the “Twelve Days of e-Christmas” looks at the YouTube homepage. Use YouTube homepage advertising to create powerful brand awareness or as part of your remarketing strategy this Christmas.



Posted by Brendan Patterson, UK retail Team

think with Google: Inspiring Talks by Remarkable People

YouTube has long been a place to come to look for information and to connect with other people with similar interests. In the spirit of this, think with Google has been launched - Google UKs new platform for sharing business insights and viewpoints delivered in bite-sized, inspiring and actionable videos.

The channel has some of UKs leading retailers offering their insights on creativity, strategy, trends, consumer insights and more. Contributors already include Amazon’s Marketing Director Brian McBride, Confused.com’s CEO Carlton Hood, Zappos’ CEO Tony Hsieh and highlights from the think eCommerce events.



As always, viewers will be able to rate videos, leave comments, subscribe and offer up video responses. The hope is that this will become a thriving business community in the spirit of YouTube – so head to the channel, listen to the thinkers and feel free to make your voice heard.

Posted by Christoffer Klemming, UK Marketing Team